GATZKE FREUDENBERG receives ELMAR 2023 brand prize


Our youngest member of FABRI, the GATZKE FREUDENBERG Group, is delighted to receive the ELMAR 2023 brand prize. This award is presented annually by the “Elektromarken. Starke Partner" for outstanding brand awareness. The company prevailed against a large number of competitors from all over Germany and took 2nd place in the category (more than 30 employees).

Bringing together two traditional brands is a particular challenge for every company. GATZKE FREUDENBERG has mastered this challenge with flying colors and has created a modern, future-proof brand that is fit for the future. For this purpose, a two-stage plan was developed with Future 1.0, the actual merger, and future 2.0, defined by collaborations with other brands — this is therefore about the network concept. An idea that brought GATZKE FREUDENBERG together with us.

GATZKE FREUDENBERG is a registered word/image trademark. The slogan “ROOM — ELECTRIC — LIGHT” offers plenty of creative freedom and inspiration for modern electrical and design technology. GATZKE FREUDENBERG is on all social media platforms and has been active as brand since 2002. Additionally, with its original location in Drochtersen, as well as in an old electricity plant-E-WERK- an unconventional location with a classic showroom- the company brings a sense of modernity.

As a brand core, 'Satisfied people. Strong brand. ', the company has transformed its top-down communication into a corporate culture of participation. The driving force was also a request from grandparents to treat employees as the company's biggest asset. Value workshops, a 4-day week, intensive employee discussions with the workforce — conducted and supported by an external team of experts — to convey the company's values are just a few examples that illustrate the current implementation. “A friendly and authentic traditional company that more than deserves the silver ELMAR,” said the ELMAR jury.